Privacy policy
Privacy Policy
Last Updated: July 2026
At Dress Theory, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website or purchase our products.
By using our website, you agree to the practices described in this Privacy Policy.
1. Company Information
Dress Theory
86-90 Paul Street
London
EC2A 4NE
United Kingdom
Phone
+44 20 7946 0551
2. Information We Collect
We may collect the following information when you use our website:
Personal Information
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information (processed securely through our payment providers)
Order Information
- Products purchased
- Order history
- Delivery preferences
- Transaction details
Technical Information
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Time spent on our website
- Referral source
3. How We Use Your Information
We use your information to:
- Process and fulfil your orders
- Deliver purchased products
- Provide customer support
- Send order confirmations and shipping updates
- Prevent fraud and improve website security
- Improve our products and services
- Personalise your shopping experience
- Comply with legal obligations
Where you have given consent, we may also send promotional emails about new products, special offers and updates.
You may unsubscribe from marketing communications at any time.
4. Payment Information
Payments are processed securely through trusted third-party payment providers.
Dress Theory does not store your complete payment card details.
All payment information is encrypted using industry-standard security protocols.
5. Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies help us:
- Remember your preferences
- Improve website performance
- Analyse website traffic
- Measure advertising effectiveness
- Personalise content
You can disable cookies through your browser settings; however, some features of our website may not function correctly.
6. Analytics and Advertising
We may use third-party services including:
- Google Analytics
- Google Ads
- Meta Pixel
- Shopify Analytics
These services may collect information about your interaction with our website in order to improve performance and provide relevant advertising.
7. Sharing Your Information
We do not sell your personal information.
We may share your information only with trusted service providers when necessary to operate our business, including:
- Payment processors
- Shipping carriers
- Order fulfilment partners
- Email service providers
- Marketing platforms
- Fraud prevention services
- Website analytics providers
These providers are required to protect your information and use it only for the services they provide.
8. Data Retention
We retain your personal information only for as long as necessary to:
- Complete your orders
- Provide customer support
- Meet legal and accounting obligations
- Resolve disputes
- Prevent fraud
When your information is no longer required, it will be securely deleted or anonymised.
9. Your Rights
Depending on applicable UK data protection laws, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your data
- Restrict processing
- Object to certain processing activities
- Withdraw consent for marketing communications
- Request a copy of your personal data
To exercise any of these rights, please contact us using the details below.
10. Data Security
We implement appropriate technical and organisational measures to protect your information against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
While we take reasonable precautions, no method of electronic transmission or storage is completely secure.
11. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where this occurs, we take appropriate safeguards to ensure your information receives an adequate level of protection in accordance with applicable data protection laws.
12. Children's Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child, we will delete it promptly.
13. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites.
We encourage you to review their privacy policies before providing any personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with the updated revision date.
Continued use of our website after changes have been published constitutes acceptance of the updated Privacy Policy.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.
Dress Theory
86-90 Paul Street
London
EC2A 4NE
United Kingdom
Phone
+44 20 7946 0551